Introducing the
Shiny Glossy Smart Rouge.
Feminine elegance, vibrant shine, indulging in the atmosphere of the times. Women wish to go out each day with their “best face” forward. Yet it is characteristic for modern-day women to feel frustrated or unsure of their daily makeup, especially since they have little time to spare during their busy mornings. ESPRIQUE allows busy, active women to approach their daily makeup more flexibly and freely.
KOSÉ ESPRIQUE. The product concept is “One Stroke Beauty”.
The average time that women spend daily on their makeup is 17.73 minutes on weekdays, and 21.68 minutes on weekends (Hakuhodo survey). In our wish to help you complete your makeup routine in 5 minutes, we developed the “one stroke” concept, to help you transform into your ideal face with a single stroke.
From the “smart rouge” series – all-in-one serum, concealer and lipstick – a new lip gloss is now released for the winter and spring seasons. In addition, the all-new eye and cheek colors give natural-looking color and shine to your complexion. Simply mix the three colors and apply them on your eyes and cheeks.
All of the items are time-saving beauty treasures that grant active women a more dynamic life. Feel your life gaining a positive spin with the power of makeup.
A single, quick action brings out the “best” in you – beautiful color, shine, and dimension, all of which are long-lasting.
ESPRIQUE: (French) Term coined from “esprit”. Means “spirit” or “essence”.
